Introduction:
As the Senior Freelance Digital Designer for the FIFA Plus Collect project, I was entrusted with the responsibility of shaping the visual identity and enhancing the overall digital experience. FIFA Plus Collect aimed to create a unique platform for football enthusiasts to collect and engage with exclusive digital products.
Graphic Imagery:
To capture the essence of football and FIFA's legacy, I produced a wide array of graphic imagery, including banners, backgrounds, and icons. These graphics were strategically placed throughout the website to maintain a consistent visual narrative that resonated with fans.
Social Media Designs:
Recognising the importance of social media in modern marketing, I created engaging social media designs that drove engagement and increased brand visibility. These designs helped FIFA Plus Collect connect with fans across various platforms and foster a sense of community.
Digital Products and Art Direction: I took charge of modelling the digital products offered on the platform, ensuring they aligned with FIFA's quality standards. Additionally, I art-directed marketing campaigns, ensuring that they conveyed the excitement and exclusivity of FIFA Plus Collect.
Results: Thanks to the collaborative efforts of the team and my design contributions, FIFA Plus Collect saw a significant increase in user engagement and brand recognition. The visually appealing website, captivating graphic imagery, and effective social media designs all played a pivotal role in the project's success. The art direction of campaigns helped drive interest, ultimately solidifying FIFA Plus Collect as a premier destination for football enthusiasts to collect and engage with digital memorabilia.
Motion Design:
Here are a few other motion design pieces that I worked on for the website.